In 1896, a Frenchman named Charles Serres settled in Haro with the aim of producing wines using the experience he had already gained in France and the knowledge he was acquiring in la Rioja. This blend led him to create a style of his own which has lasted until the present in the new facilities that replaced the bodega in Barrio de la Estación in order to keep his traditional winemaking techniques up to date with new technology.